Monday, 11 March 2013

How Scouts Select Watches has a huge selection of over 1,000 new watches from 35 designers. It has certain classic watches that are always available, but much of its inventory also shifts depending on trends and what is available from watchmakers. They have watches at a range of prices, and you can find pieces from the most classic to the most avant-garde. You can see the entire collection of men’s and women’s watches at Shlomo Lustig, President of, is in charge of the company’s collection. He travels the world looking at promising new designs and selecting pieces for sale on the website. 

However, he can’t choose all of the pieces himself, since he is often needed at the main office in Birmingham, UK, or its sister office in Dallas, Texas. When he can’t travel personally, Shlomo Lustig relies on trained scouts to make recommendations for which watches should purchase for resale.

How do the scouts select new watches? They start by reading up on the year’s fashion trends, particularly as they relate to jewelry. It is important for scouts to anticipate what customers will be looking for as they shop. Then, they visit watchmakers. They have established relationships with some major brands, but they also look for smaller manufacturers who might have a great product with less exposure. For example, they often visit small watch shops in Switzerland to look for watches that they could help market to an international audience. When scouts find a piece that is appealing in terms of style, they consider value and quality. They only purchase watches that will last for several years, because they know that their customers want a high-quality watch. scouts are also trained in pricing watches, so they know when a watch is priced correctly.

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